The “dark box”: a simple analogy to understand Zendesk Views

Whether it’s Zendesk or another help desk software that includes this kind of feature, a View is basically a filter you set up to present tickets that obey to specific criteria.

This explanation isn’t always clear to many people starting with Zendesk, though, so here’s an analogy that usually gets this one out of the way when providing training. Continue reading The “dark box”: a simple analogy to understand Zendesk Views

adXistenZ, or Facebook’s Ultimate Digital Marketizer Gizmo

Warning: sarcasm ensues.

We can’t escape it. Facebook needs to keep selling ads. Not just more, but also better. And not just better ads, but also better ways to show us all these ads we love so much!

This conundrum eventually led to one of those really neat ideas. Continue reading adXistenZ, or Facebook’s Ultimate Digital Marketizer Gizmo